Go to top

Curling Canada

Curling Canada is the national governing body for the sport in Canada. From grassroots development to iconic annual events like the Tim Hortons Brier, and Scotties Tournament of Hearts, Curling Canada is one of the country’s leading national sport organizations. This past curling season, TSN and RDS’ coverage of the Season of Champions events resulted in a total Canadian broadcast audience of over 13 million viewers.

In addition to domestic events and programs, Curling Canada also provides critical support to our national teams representing Canada at the World Championships, Olympic and Paralympic Winter Games. Teams will qualify for the Beijing 2022 Olympic and Paralympic Winter Games at the Tim Hortons Roar of the Rings in December, 2021.

Our Role

UNITE is providing strategic sales and marketing support for Curling Canada’s sponsorship, and licensing programs. Our efforts have included securing a new on-ice uniform provider, Dynasty Curling, as well as a new merchandising partner, Kenora Designs. In addition to overseeing the Event Sponsorship program for Curling Canada, UNITE has also led the development of new partnerships with Delta Airlines, Storage Vault Canada, Everest, CAA, and Goldline Curling.

If you would like to learn more about our work with Curling Canada, or how you can become a partner,
contact us at hello@unitepartnerships.com.