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BC Place Stadium

BC Place Stadium is the largest multi-purpose venue of its kind in British Columbia, hosting sport, exhibitions and live entertainment, right in the heart of downtown Vancouver. It’s home of the BC Lions Football Club, Vancouver Whitecaps FC and the BC Sports Hall of Fame. Each year the stadium welcomes more than one million guests to events ranging from football, soccer and high school sports, to trade shows, monster truck displays, fun fairs and concerts.

Our Role

Senior members of UNITE Partnerships were responsible for the revitalization of BC Place Stadium’s Corporate Partnership program – from development of sponsorship assets and sales strategy, to successfully concluding large-scale, long-term partnerships with a number of major brands including: Pepsico, Labatt Breweries of Canada, Kia Motors Canada, Premium Brands, Hershey’s, Starbucks, Mark Anthony Brands, Vij’s, Cisco, Frito Lay, Postmedia, and Diageo.

For more information about our work with BC Place Stadium, contact us.