“San Francisco is the capital of innovation, like that pioneered by Waymo,” said Crystian Kumnick of Bay to Breakers / Motiv Sports “Waymo’s expertise in safe autonomous driving technology demonstrates the potential of enhancing large-scale events such as Bay to Breakers, making the event ever more accessible and friendly to runners and pedestrians alike. They are an ideal partner for Bay to Breakers, making this event more convenient and enjoyable for all.”

In addition to Waymo leading the pack of runners and walkers along the scenic route from the San Francisco Bay to the Pacific Ocean, their fleet will also serve as the Official Autonomous Technology Partner for Bay to Breakers participants.

“Waymo is proud to partner with Bay to Breakers to help celebrate this iconic San Francisco tradition,” said Kai Witbeck, Waymo Brand Engagement Lead. “Runners, cyclists and  pedestrians are especially important to us, as the Waymo Driver works tirelessly to reduce collisions and improve road safety for all users.” 

Bay to Breakers is a San Francisco original, known for its spirited race that has been a staple of the city since 1912, originally conceived as a way to show the city’s recovery and resilience following the Great 1906 Earthquake and Fire.

Bay to Breakers brings together athletes, families, community members, and costume-clad participants for a 12k race from the San Francisco Bay to the breakers on the Pacific Coast, treasured as a celebration of life, laughter, and the personality of San Francisco, embodying the city’s inclusive spirit and community engagement. During the annual Bay to Breakers Race, participants of all ages and abilities, and oftentimes in costume, line up on Howard Street a few blocks from The Embarcadero on the third Sunday in May – in 2024, May 19. The course travels west through the City for and finishes at the Great Highway, where the breakers crash into Ocean Beach. It truly is a time-honored tradition and the quintessential San Francisco experience. 

Waymo is an autonomous driving technology company with a mission to make it safe and easy for people and things to get where they’re going. Since its start as the Google Self-Driving Car Project in 2009, Waymo has been focused on improving the world’s access to mobility while saving thousands of lives now lost to traffic crashes. To date, Waymo has driven tens of millions of miles on public roads and tens of billions of miles in simulation.  For more: www.waymo.com

To learn more about Bay to Breakers or sign up for the fun go to www.baytobreakers.com.  To learn more about how businesses can participate in the Corporate Teams program, email Alex Jee ajee@motivsports.com.

UNITE Partnerships was proud to facilitate this partnership on behalf of Bay to Breakers. If your brand is interested in exploring sponsorship opportunities with Bay to Breakers, or one of our other property clients, please contact us at hello@unitepartnerships.com.