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The JUNO awards

The Canadian Academy of Recording Arts and Sciences/L’académie canadienne des arts et des sciences de l’enregistrement (CARAS) was formed in 1975 as an umbrella not-for-profit organization. It oversees The JUNO Awards, the Canadian Music Hall of Fame, and MusiCounts – Canada’s music education program.

Hosted annually, The JUNO Awards are widely regarded as Canada’s number one music event with an average aggregate reach in excess of 15M people. The 2024 JUNO Awards will be held on March 24 at Scotiabank Centre in Halifax, NS. 

Our Role

A Canadian institution (95% awareness in Canada – 2019 IMI Research), The JUNO Awards have the ability to connect its brand partners with a large, passionate, and growing fan base.  The team at UNITE is proud to have the opportunity to create smart and meaningful partnerships at the core of Canada’s music industry. UNITE has led the development of new partnerships with Freedom Mobile, Sonos, Audio-Technica Canada, and Diageo. 

For more information about partnership opportunities, contact us.