Hockey Canada has announced a two-year partnership with Karbon-X, an end-to-end climate solutions company that provides verified carbon strategies and measurable sustainability impact. The Partnership will see Karbon-X become an Official Sustainability Partner of Hockey Canada.

As one of Hockey Canada’s international marketing partners, Karbon-X will have visibility at all International Ice Hockey Federation events, in addition to national tournaments hosted by Hockey Canada, and will collaborate on initiatives aimed at reducing event-related emissions and empowering climate action across all levels of the sport. These initiatives include introducing a sustainability contribution on future event ticketing, as well as integrating an optional contribution into grassroots registration programs, bringing players, families, and communities together to create collective impact. All contributions will support verified, Canadian-based climate projects that deliver measurable impact for communities nationwide.

“We are very excited to add Karbon-X as Hockey Canada’s newest corporate partner and strengthen our organization’s efforts to be more sustainable, including through the events that we host,” said Dean McIntosh, senior vice-president of revenue, fan experience and community impact for Hockey Canada. “As we work towards hosting more sustainable events, Karbon-X will play an important role in helping us accomplish that and raise awareness of our collective sustainability efforts.”

“Hockey has always been about community and connection,” said Matt Kauffman, Executive Vice-President of Sports and Entertainment for Karbon-X. “This partnership reflects our shared belief that the power of sport can drive real environmental progress. Together with Hockey Canada, we’re helping make sustainability a part of the game, creating measurable impact for the sport, for the fans, and for the planet.”

Earlier this year, Hockey Canada obtained Gold certification from the Council for Responsible Sport, acknowledging that the 2025 IIHF World Junior Championship met its rigorous criteria and was the first hockey event in North America to achieve such status.

If your organization is interested in learning more about strategic sponsorship opportunities with Hockey Canada, please contact us at hello@unitepartnerships.com