A record setting five JUNOS’ Lead and CBC Broadcast sponsors come onboard for extended partnerships, supporting Canadian music and music education year-round.
The Canadian Academy of Recording Arts and Sciences (CARAS) announced this year’s brand partners of The 2021 JUNO Awards. Uniting to honour the award’s golden anniversary, TD Bank Group, SiriusXM Canada, Freedom Mobile, Ford of Canada and TikTok are Lead Sponsors, Sonos is a Platinum partner and Chatters Hair Salon, Johnnie Walker/World Class Canada and UNO® join as Gold Partners.
“These partnerships are a terrific example of synergy, where strong organizations collaborate to create something amazing,” says Garnet Nelson, Co-Founder and Managing Director of UNITE Partnerships, “during such a challenging year for both brands and properties, we’re proud to have brought these puzzle pieces together to enhance and celebrate this year’s 50th Anniversary.” UNITE Partnerships worked hand in hand with the team at the JUNO Awards on the following partnerships and initiatives.
First-time sponsor, Freedom Mobile is the Official Mobile Partner of the 2021 JUNO Awards and the Presenting Sponsor of JUNO Fan Choice – the only fan-voted JUNO Award featuring the 10 biggest artists of the year. Freedom is proud to provide Canadians a choice in wireless offerings and the chance to choose their favourite Canadian artist. Presenting JUNO Fan Choice will be none other than Canadian actor, producer and Freedom Mobile’s spokesperson Will Arnett. Freedom Mobile will also be supporting MusiCounts’ Band-Aid program in the coming months. Freedom Mobile Inc. is an indirect wholly owned subsidiary of Shaw Communications.
First-time partner, Sonos is the Official Sound Experience Partner for the 2021 JUNO Awards and in honour of the 50th Anniversary, Sonos created All Our Sound Radio, an exclusive radio station celebrating the history of Canadian musical artists. All Our Sound Radio launched globally to 16 markets, and received over 150,000 listening hours to date. The station featured some of the biggest hits from the past 50 years, along with personal anecdotes from their favorite Canadian artists, sharing the songs that have influenced and inspired their careers. Participating artists includes: Arkells, Corey Hart, Dallas Smith, July Talk, Lennon Stella, MacKenzie Porter, Rufus Wainwright, Sarah McLachlan, Savannah Ré, The Glorious Sons and The Reklaws. A 1 hour sample of All Our Sound radio can be listened to here.
First-time partner, Johnnie Walker is the Official Whisky of the 2021 JUNO Awards along with support from World Class Canada. James Grant, the national winner of the World Class Canada bartending competition has created the Official Drink of the 50th Annual JUNO Awards – The JUNOS Johnnie Walker Highball. Livestream and toast to this year’s nominees with Johnnie Walker at the JUNO Opening Night Awards Presented by Music Canada on Friday, June 4 on cbcmusic.ca/junos.
Each partner’s tremendous dedication to the arts continues to help Canadian music thrive.
The team at UNITE is proud to have the opportunity to create smart and meaningful partnerships at the core of Canada’s music industry. For more information about partnership opportunities with the JUNO Awards, please contact us.