National Properties, National Presence. UNITE Partnerships welcomes Cameron Kusch as Vice President, Partnerships – strengthening our reach across Canada’s two largest markets

UNITE Partnerships is growing. For more than 50 collective years, we’ve helped brands build meaningful, measurable connections with Canadian audiences through some of the properties Canadians hold closest – Hockey Canada, Curling Canada and the JUNO Awards – alongside the marquee events that define their markets, including the PNE, the Vancouver Sun Run and Vancouver Bike Share.

That work has always been national in scope. Today, our footprint reflects it.

We’re pleased to share that Cameron Kusch has joined our team as Vice President, Partnerships, based in the Greater Toronto Area. It’s our most senior hire to date, and a deliberate one: it gives UNITE experienced leadership in a market home to many of our partners’ national decision-makers, and it lets us scale alongside the rightsholders we represent.

For our partners, that’s the practical difference that matters – senior people on the ground in Canada’s two largest markets, ready to sit across the table from brands in the East and the West alike.

Cameron brings more than a decade of senior commercial leadership across Canadian sport and live entertainment. He joins us from the Canadian Elite Basketball League, where, as Senior Vice President, Commercial Operations, he built the league’s national revenue strategy and secured long-term partnerships with brands including Foot Locker, Kal Tire, OLG, Redtag and Booster Juice.

His philosophy – aligning brand objectives with authentic fan engagement to deliver partnerships built on trust, creativity and measurable impact – is one we share. It’s the standard we hold ourselves to with every property and every brand we bring to the table.

What this means, in practice: for the rightsholders we represent, it’s a partner with the relationships and national reach to bring the right brands forward. For brands, it’s a clearer path to the properties your customers already love – and a senior team close enough to move quickly when the right opportunity appears.

Please join us in welcoming Cameron to the team. If you’re a marketer thinking about how partnership could work harder for your brand, we’d welcome the conversation – reach out to Cameron via LinkedIn, or hit us up at hello@unitepartnerships.com. 

UNITE Partnerships Inc. is a leading sponsorship marketing firm representing leading national and regional sports and entertainment properties across Canada, with team members in Vancouver and the Greater Toronto Area.